Tell us about yourself and what brought you to Crescent?

I’m a recent graduate of Bachelor of Business, with a major in Business and Finance. When I was in my second year at Uni, I started networking on LinkedIn and bumped in to Crescent Wealth Managing Director Talal. Given my background in business and finance, he asked if I’d be interested in coming on board at Crescent, which of course I was. I started as a Customer Service consultant, which was a real learning curve, and have now I’ve been on the team for over eighteen months. I’ve since been promoted to senior consultant for our concierge team and know everything inside out when it comes to our members.

What appealed to you about working at Crescent?

There are other companies willing to accommodate my beliefs, but I feel like Crescent Wealth actually aligns with my values. It’s Islamic, so it meets my religious standards and my cultural standards, as well as my ethical and environmental values. It’s also just an amazing work culture. Here you’re not just an employee, people actually care. I’m very happy that this is how my career is starting out.

What does good customer service mean at Crescent?

Word of mouth is just so important. We’ve found that in a tight-knit community like ours, if you do good by one member, they’ll often bring along their entire family or community. I can think of an example where a customer was concerned about the amount of time it was taking to be updated on the status of his rollover, and I made it my job to alleviate his worry and update him every single day. Once he was satisfied, he told me how refreshing it was to speak to someone who really cared, and as a result, transferred his entire family to Crescent Wealth. And that came from simply being empathetic.

Do you think community is at the heart of Crescent?

Absolutely. We view ourselves as a company that not only offers members super products, ethical and environmental investments, and peace of mind in retirement; we also view ourselves as a community organisation. We run Crescent Institute, which organises networking events where the community can come and learn from each other, and we support Crescent Foundation, which sponsors refugees to get an education and to enter the workforce. We’re very proud of these and wear them as a badge of pride and respect for our members. There are other super funds that offer super, but they don’t offer these initiatives where the Islamic community can be empowered through them. So that’s what differentiates us and that’s what I love to speak to our members about.

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Managing Director

Talal currently serves as a Non-Executive Director on the Whitlam Institute and Western Sydney University Foundation Council Board. He also serves as Chairman of First Quay Capital and Chairman of the Australian Arab Dialogue. Talal has also served on the Australia Post, Board of Sydney Ports, Macquarie University and the Western Sydney Area Health Service and the Chairman of the Department of Foreign Affairs and Trade; Council of Australia Arab Relations. In an executive capacity, Talal spent 10 years at PwC as a director and strategist, and at investment firm Babcock & Brown in the Corporate Finance Group and later in the Technical Real Estate Division. Later Talal held leadership positions in Better Place Australia, Platinum Hearing and Star Transport Australia.

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