“I came to know about Crescent Wealth through existing members and switched my super over because I do not want my investments harming others.

Sheikh Alaa Elzokm is a widely-respected leader in our community and the Imam at the Elsedeaq Islamic Society in Heidelberg Heights, Melbourne.

Having studied at the highly esteemed Al-Azhar University in Cairo, the Sheikh has brought to Australia a passion and intelligence of contemporary Islam that helps us bring together in harmony not only our Muslim community, but also the broader Australian community.

“We are blessed to live in Australia, being supported by a strong Government and people from other nationalities and religions. While it can often feel difficult as a minority to overcome negative stereotypes portrayed in the media, it is upon us to reach out to the broader community and build a sense of togetherness. I really believe that the more effort we put into these relationships, the more we will receive. For me, this is about having conversations, creating a safe space for open discussion, organising events and focusing on the common values that unite. We can prosper as a community that way – we have so much more in common than we often realise,” Sheikh Alaa says.

In 2017 the Governor of Victoria awarded the Heidelberg mosque the Victorian Multicultural Award, which goes to show how committed Sheikh Alaa is to his community.

“I came to know about Crescent Wealth through existing members and switched my super over because I do not want my investments harming others. I was grateful to have an option whereby I know confidently that my savings are not invested in alcohol, tobacco and weapons – things that are not beneficial to humanity.” he continues.

Over the last couple of years, I have really enjoyed being a member, meeting the team and other members while receiving updates about the wonderful work being done on behalf of me as a member.”

Thanks Sheikh Alaa for being a member of Crescent Wealth – it is people like you that we exist for.

Did you find this helpful? Why not share this news?

Managing Director

Talal currently serves as a Non-Executive Director on the Whitlam Institute and Western Sydney University Foundation Council Board. He also serves as Chairman of First Quay Capital and Chairman of the Australian Arab Dialogue. Talal has also served on the Australia Post, Board of Sydney Ports, Macquarie University and the Western Sydney Area Health Service and the Chairman of the Department of Foreign Affairs and Trade; Council of Australia Arab Relations. In an executive capacity, Talal spent 10 years at PwC as a director and strategist, and at investment firm Babcock & Brown in the Corporate Finance Group and later in the Technical Real Estate Division. Later Talal held leadership positions in Better Place Australia, Platinum Hearing and Star Transport Australia.

More articles