Welcome to our new brand and website

1 min read
29/03/23 9:17 AM

Recently we announced new changes to the Crescent Wealth website and to the Crescent group of brands. The changes are part of a digital transformation project that enhances our brand and digital experience offering to you our valued members.  

New logo same values

Established in 2013, Crescent Wealth is Australia’s first Islamic superannuation fund. During this time, we have been working hard on looking after and growing our members' super. We focus on profitable, asset-based investments that contribute to a better world and deliver long-term investment performance. We achieve this by using an Islamic-inspired ‘value-based’ financial services model, meaning all our products and services are 100% Shariah-compliant. Importantly, our new brand, identity and website reinforce this commitment. 




Enhanced website and user functionality 

We have greatly improved the useability, functionality and look and feel of the Crescent Wealth website. While the information, images and navigation of the website has changed, you will still be able to access the Member Portal with your existing login details.  Additionally, we have created a new and improved help and resource centre to answer any queries you may have about your superannuation and how it can best work for you. 

Take a tour of the new Crescent Wealth website.


Some things won’t change

Behind the new look we are still the same company and team, dedicated to providing you and our broader membership with the best possible services and superannuation solutions.

While our branding has undergone a re-fresh to better communicate who we are, what we represent and highlight the collective power of the Crescent group of companies, our ideals and values remain focused on putting members at the centre of everything we do. 

Crescent Group – For the good

The new branding, identity and websites extend to our corporate partners and sister entities – Crescent Foundation, Crescent Finance and Crescent Institute. As a collective we are committed to investing our resources and networks to support projects and initiatives that will make lasting change in our communities. 

Feedback? Comments? 

We would love to hear your feedback on the new website and on our new branding. You can share your thoughts by emailing admin@crescentwealth.com.au